skip to main content

How your business can be an Instagram Video star

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Instagram has evolved well beyond still images. We look at video-sharing: what does it mean for your business and how can you use it.

Grab a cuppa and take in some of the best resources on the web, curated by the Smarter team.

grid with different shaped counters on it

What are Instagram's video options?

Instagram made waves in the press it in 2012 was because ofwhen Facebook’s cool $US715 million takeover of the photo-sharing service, which made the company’s 13 employees multi-millionaires. Since the acquisition, Facebook has has amped it up with additional features, including video-sharing Instagram Stories ­– separate still-image or video posts that vanish after 24 hours – and most recently Instagram television (IGTV), which allows for long videos. These features are is by far their most exciting developments to date. 

The brands already using it for marketing

Some very social media savvy brands had embraced Instagram’s first video function within days of its initial release in 2013. Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry.

Today, video promotions on Instagram are one of the cornerstones of a smart digital marketing strategy. Vogue, for instance, made clever use of the Stories tool to promote their September 2018 issue, which drove 20 percent of new subscribers to the magazine.

Who knows what advancement – and opportunities – are in the pipeline for businesses looking to grow with Instagram’s video features. And Instagram is just one of the avenues open to a business social media marketing strategy.

Social media business tools

Explore the range of business tools available to make your social media activities engagement to customers and effective for your business.

Do you want to better engage with your customers on social media?

Talk to Telstra’s tech advisor about the right options for you.

Find out moreDo you want to better engage with your customers on social media?

Originally published June 21th 2013. Updated July 29th 2019.

Success Stories
Success Stories
Connecting with customer needs and values: How Pakko does it

Nina Nguyen is the CEO of an innovative packaging company called Pakko. After just five years in business, Pakko won the Progressing Australia category in the 2022 Telstra Best...

Growth
Growth
How to use Telstra Plus Market to find new customers

Telstra Plus Market is a new program that gives small and medium businesses access to more than four million Telstra Plus members, helping them reach new markets and customers....

Productivity
Productivity
Spend now, thrive in 2023: Investments to make before EOFY 2022

As the end of the 2022 financial year comes around, investing in your business now can enhance your business’s position later. Improving your digital channels, putting the righ...

Trends
How to spot a gap in the market: The minds leading the non-alcoholic drink movement

Paying attention to evolving customer needs is essential for any small business. Australian drinking culture has been changing over time. The Australian Institute of Health and...