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Get ahead with Smarter's Small Business Reports

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

In a series of six research reports, Telstra Smarter Business™ explores the trends affecting Retail, professional services, construction, healthcare, finance and manufacturing.

Running a small business is tough. Between competing demands on your time, managing staff, ensuring your cash flow and delivering to your customers’ expectations, planning for the future can get lost in the mix.

And a business is only as good as the information it operates on – so when that planning does come around, it’s important to make sure you’re working off the right information. To ensure you’re planning smarter, we’ve compiled local research into five, industry-specific small business reports.

The reports include a snapshot of the market today, challenges both existing and imminent, and explore some of the ways Aussie small businesses can adapt to ensure they’re staying productive and profitable well into the future. This is rounded out with stories from businesses like yours, and tips you can implement today to make a difference.

glasses on macbook air on table
Success Stories
Success Stories
Connecting with customer needs and values: How Pakko does it

Nina Nguyen is the CEO of an innovative packaging company called Pakko. After just five years in business, Pakko won the Progressing Australia category in the 2022 Telstra Best...

Growth
Growth
How to use Telstra Plus Market to find new customers

Telstra Plus Market is a new program that gives small and medium businesses access to more than four million Telstra Plus members, helping them reach new markets and customers....

Productivity
Productivity
Spend now, thrive in 2023: Investments to make before EOFY 2022

As the end of the 2022 financial year comes around, investing in your business now can enhance your business’s position later. Improving your digital channels, putting the righ...

Trends
How to spot a gap in the market: The minds leading the non-alcoholic drink movement

Paying attention to evolving customer needs is essential for any small business. Australian drinking culture has been changing over time. The Australian Institute of Health and...