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Tech evolution: how to scale a business in 3 different ways

Smarter Writer
Smarter Team

A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

Smarter Writer
Smarter Team

A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

The pace at which technology is developing has made staying up-to-date more accessible, affordable and easier than ever. Adopting digital tools to elevate your business could help streamline transactions and even give your customers a more memorable experience of your product or service.

Man viewing furniture using augmented reality technology

There is often a perception that new tech can be hard or expensive to implement. But technologies have become increasingly simplified and user-friendly, so everyone can benefit from them regardless of age, physical ability or type of business. Here, we look at three ways you could drive your business forward with tech, even on a budget.

Embrace virtual reality and augmented reality for selling online

Virtual reality (VR) and augmented reality (AR) offer exciting online sales opportunities for small and medium businesses. Some real estate agents have adopted VR so that potential buyers can inspect a property from just about anywhere, as long as they have the internet. And some retailers are using augmented reality apps to give shoppers the ability to see how an item could look in their home, which is especially relevant for furniture or other big-ticket items. Consumers can download the seller’s app, hold their smartphone camera to a space in a room and see a superimposed image of the item as it would appear in real-life.

There are many virtual reality  headsets and systems on the market – some costing hundreds of dollars – but you need to break the bank trying it out for yourself. For just a few dollars you can purchase a Google Cardboard – a foldable, disposable cardboard headset – that works with your smartphone, with a number of VR apps already available.

Reap the benefits of video marketing for delivering services

There is evidence that video content drives higher engagement than images on social media platforms like Facebook and Instagram. But now, as many Aussies are working remotely or from home, there is an even greater use (and demand) for video marketing: to deliver a service.

Many fitness studios now offer online video classes for members to practice at home and some restaurants offer cooking classes via online tutorials – the examples are abundant. A quality smartphone is all you need to get started and there are plenty of free resources available to help you take the first step, even if you’re camera-shy. Our tip is to sit down and plan a few of your videos in advance, so you can work to a structure or video marketing strategy as you find your groove and get comfortable.

Consider a point of sale system for making transactions

Point of sale (POS) systems aren’t as clunky as they used to be. With the proliferation of new technologies such as cloud-based software, coupled with smartphones and tablets, POS solutions have become cost-effective and easy to use. It’s not just bricks-and-mortar stores that have benefited from this technology: solo operators who sell at market stalls and trade professionals working on-site can use POS systems for sales and other customer transactions directly without insisting on cash only.

Cloud-based software in particular provides a less risky alternative to purchasing a one-off software license. Instead, a subscription-based pay-as-you-go model makes the latest and greatest software affordable for more small businesses. This model makes it easier to trial different POS solution options – often without the headache of lock-in contracts – and you never have to worry if you’re working with out-of-date software. 

These technologies shouldn’t feel daunting or too complex, and once you get started you might be wondering why you didn’t dive in sooner. Whether it is hardware or software, there are cost effective ways you can make your business sing with the latest tech.

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