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Success Stories

Desert Island Tech: Which business technology could you not do without?

Jonathan Crossfield
Business and Technology Journalist

Jonathan is an award-winning journalist, blogger, writer and editor, locked in a daily fight for the keyboard with two very impatient cats.

Jonathan Crossfield
Business and Technology Journalist

Jonathan is an award-winning journalist, blogger, writer and editor, locked in a daily fight for the keyboard with two very impatient cats.

Highlights
  • Investing in technology can mean not having to increase your headcount.
  • Connected technology allows you to reach more customers.
  • Overwhelmingly, the internet is the one piece of technology businesses can’t live without.

We take so much business technology for granted these days that it’s easy to forget how we ever got by before. If your business suddenly found itself stranded on a desert island, what would be the one technology you’d hope was washed up with you?

As a Brit, I grew up listening to the long running BBC radio show ‘Desert Island Discs’, where a celebrity guest would nominate the handful of records or CDs they would want with them if they were stranded amongst the sand, surf and seagulls of a remote island. 

A woman with brown hair in front of a screen.
There’s one piece of technology these Telstra Business Award winners can’t live without!

The same desert island idea is often applied to other topics, such as books, podcasts and movies, to single out those that someone values above all others.

So, we thought, why not ask this year’s Telstra Business Awards national finalists if there were one business technology they just couldn’t imagine doing without. 

OK, sure, it’s a nonsense question really. Almost every business technology is partly or wholly reliant on every other piece of technology in your office, and palm trees don’t come fitted with power points. Yet, some businesses are so reliant on one or more bits of tech that were it to disappear their entire operation might disappear with it – or at least become far less viable or efficient.

So, which business technologies did they nominate as essential instead of merely convenient?

Of course, most businesses are not defined by their tech. Many similar businesses managed just fine before computers, the internet and all of these gadgets came along. However, in many cases, doing without would mean hiring more staff or reaching a much smaller customer base. Transactions might be considerably slower to complete, tasks more complicated or certain opportunities just not available.

In short, many micro and small businesses are only possible today because certain business technologies make them so. 

Knowing which are indispensable and which are – in the wider scheme of things – more trivial can also give you greater focus on what’s really important to the success of your business. Then you can allocate your time and resources where they will do the most good. 

If you’ve ever lost an afternoon to fiddling with an ultimately unimportant new digital gimmick or spent far more time tinkering with a minor web design detail instead of the actual web content, you’ll know what I mean.

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