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Customer Experience

Making the most of social: Q&A

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Telstra brought experts together to discuss how businesses could make the most of their social media. Smarter has the highlights from the session.

In a recent free Telstra Virtual Event, Maximising your Social Media Marketing, representatives from Facebook, LinkedIn, and AdStage came together to discuss ways to maximise your business’ social media marketing.

Examples were discussed, trends in the industry unpacked, and best practices for attracting users and turning them into customers were made clear.

Here’s the wrap up from the day:

Man yelling into megaphone

The figures

The session unearthed some interesting figures from the polling done on the day:

  1. The biggest challenge or frustration with businesses polled was how best to use and optimise social platforms at 30.8 per cent. However help is on hand: Smarter's covered how best to use LinkedIn in your business and a guide to the various platforms you can invest in (and their benefits).
  2. Many of the businesses polled had experienced poor campaign performance and lack of platform knowledge, along with resourcing issues and not enough time to manage paid advertising
  3. More than a third of businesses polled said that they don’t have KPIs in place, making it difficult to understand if success has been achieved
  4. From a messaging perspective, finding the time and getting relevant content was identified as the two main challenge areas
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The Q&A

Discussion in the session was robust, with Sahil Jahn providing in depth insights onto what platforms businesses should be on, how to evolve the conversation from offers and how best to manage multiple channels.

Of particular note were his thoughts on where small businesses should start:

“Be sure to start by creating a Twitter handle, Facebook Page and perhaps LinkedIn Company Page for your business. From there, create content your audience will engage with and begin building up a presence.

“Once you have started creating a reasonable treasure trove of content, start promoting that content using paid ads so that you can target new followers who may be interested in your brand.”

Telstra virtual events

Telstra’s free Virtual Events deliver insights to help your business operate. It gives businesses an opportunity to discover what the experts are saying about new technologies, services and solutions, all from the comfort of their own office.

It also gives you the opportunity to be a part of the action: Live Telstra Virtual Events are interactive, giving you opportunities to ask the questions, get tips and advice from industry insiders and help steer the debate.

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