skip to main content
Customer Experience

Becoming social: Which platforms should you invest in?

Zoe Efron
Journalist

Zoe Efron is a writer and designer who specialises in youth media and interactive marketing

Zoe Efron
Journalist

Zoe Efron is a writer and designer who specialises in youth media and interactive marketing

Social media can be one of the most effective places to market your business, but with so many different sites out there, how can you know where to start?

hashtag made out of light installation

Each social media platform attracts a different type of audience, but the key to being effective on social media is to make sure you’re reaching the right one. To find out where to start in the lucrative social landscape, first find out where to find your potential customers.

To help get you started on your sojourn into social, we’ve put together an infographic with the key things you need to know. 

Success Stories
Success Stories
Connecting with customer needs and values: How Pakko does it

Nina Nguyen is the CEO of an innovative packaging company called Pakko. After just five years in business, Pakko won the Progressing Australia category in the 2022 Telstra Best...

Growth
Growth
How to use Telstra Plus Market to find new customers

Telstra Plus Market is a new program that gives small and medium businesses access to more than four million Telstra Plus members, helping them reach new markets and customers....

Productivity
Productivity
Spend now, thrive in 2023: Investments to make before EOFY 2022

As the end of the 2022 financial year comes around, investing in your business now can enhance your business’s position later. Improving your digital channels, putting the righ...

Trends
How to spot a gap in the market: The minds leading the non-alcoholic drink movement

Paying attention to evolving customer needs is essential for any small business. Australian drinking culture has been changing over time. The Australian Institute of Health and...