Marketing Ideas
Want to increase traffic through your doors? Whether your store is digital code or bricks and mortar, we’ve got plenty of smarter ideas and tech advice to help you put together an effective advertising, branding or marketing strategy for your small business.
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Customer ExperienceCustomer Experience
Online advertising for Small Business (Quick Guide)
Looking to get extra attention for your business quickly? Here’s a guide to online advertising services that can help you DIY your online marketing in-house.
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Customer ExperienceCustomer Experience
Top 10 SEO Tips - How to improve your Business
SEO for business can seem like a foreign concept, but there are real benefits to having a smarter site. Here’s our top 10 tips to improve your SEO for your website. Search En...
Grow with video marketing for small businesses
It’s no secret that online video marketing is an excellent medium to deliver a marketing message. Whether your objective is brand awareness, product education or sales, nothing captures attention or helps maintain that competitive edge quite like video.
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Customer ExperienceCustomer Experience
Get online now: building your digital presence
If your business isn’t online today, does it exist? The short answer is no – because 62% of customers won’t consider a small business if they can’t find it online. This disconn...
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Customer ExperienceCustomer Experience
Design Resources & Capability Online
You don’t need a million dollar budget to make big branding for your business. Learn how to access to world-class designers by outsourcing your projects online. It doesn’t ma...
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Customer ExperienceCustomer Experience
5 Essential Online Marketing Techniques
These days, marketing your business effectively doesn’t require advanced skills or hefty budgets. These 5 tips are fundamentals for your business online marketing.
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Customer ExperienceCustomer Experience
Get the best out of social media for your business
Social media can be a valuable tool to grow your business. Here are some simple ways to make the most of it. Social media is all about building relationships. When you put your...
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Customer ExperienceCustomer Experience
Leveraging Facebook for your Business
Avoid mistakes, focus on mobile and learn the tricks of the trade to increase your business' Facebook engagement and boost sales by Telstra Smarter Business.
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Customer ExperienceCustomer Experience
Top Online Marketing Mistakes
We’re in the middle of a digital marketing revolution, with many digital tools & technologies available to businesses. Are you using these tools the right way? Today’s marketin...
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Customer ExperienceCustomer Experience
Are the words on your website costing you customers?
Chances are, you’ve visited a website that immediately made you perform an action. That could be signing up to a newsletter, buying a product, or clicking on a button. It’s be...
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Customer ExperienceCustomer Experience
Omnichannel: Marketing to Cross-Platform Customers
As businesses communicating with customers both on & offline - how will you overcome the challenge of giving your audience a consistent & unified experience? Today, there are...
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Customer ExperienceCustomer Experience
Beyond the 'like': Extracting value from social media data
Even smaller operations can mine social media data and use those insights to build a better business. To most of us, the unique selling point of social media is the attention i...
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Customer ExperienceCustomer Experience
Is your business ready for marketing 2.0?
The Smarter Guide To Marketing 2.0 brings together some of the brightest marketing minds to help get your business on top. In a world where a global marketplace is an internet ...
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Customer ExperienceCustomer Experience
No-sweat social media
You don’t need to exhaust yourself being all over every variety of social media, just choose the channels where your customers are. One of the questions I’m often asked about m...
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Customer ExperienceCustomer Experience
Direct mail 2.0: Making tech physical
Direct mail has been the faithful companion for marketers for aeons. And merging the digital with the physical is giving it a new lease on life. Direct mail was once a faithful...
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Customer ExperienceCustomer Experience
Online Marketing Health Check
With technology shifting the way people do business, discover how to stay ahead of the pack with these online marketing strategies for your business. Every year – as part of...
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Customer ExperienceCustomer Experience
Marketing to Culturally Diverse Customers
Marketing to culturally diverse audiences can be challenging - Even if your customers are based in Australia. Discover tools to communicate to your audience considerately. Unde...
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Customer ExperienceCustomer Experience
Snare last-minute Christmas sales
What is Webrooming and how you can take advantage of this shopping trend? Webrooming is the sibling of showrooming, which is the practice of using stores to compare produc...
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Customer ExperienceCustomer Experience
How one strategy can add thousands to your database
Regardless of the type of business you have, or product or service you sell, there is massive untapped potential in email marketing and the automation of your campaigns. In an ...
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Customer ExperienceCustomer Experience
4 Email Subject Line Tricks to Increase Open Rates
With email marketing & communication, there’s a fine line between ‘read’ & ‘delete’. See our top 4 tips to make sure you get cut-through with your customers. Out of all the for...
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Customer ExperienceCustomer Experience
Building the everyman's brand: Marketing the spring racing carnival
Over more than 150 years, the Victoria Racing Club has built a brand that’s gone global and appeals to Aussies from vastly different social strata. We speak to CEO Simon Love a...
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Customer ExperienceCustomer Experience
Media relations 101: Getting your business out there
Marketing can be an expensive exercise, but knowing what the media is after can go a long way towards getting your name out in the local community. Public Relations is the age-...
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Customer ExperienceCustomer Experience
Turning online relationships into customers
Everyone likes dealing with their friends. But can a social relationship between business and consumer benefit the bottom line? You know that rush of adrenaline you get when yo...
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Customer ExperienceCustomer Experience
Local Area Marketing for small businesses
Sometimes the best way to market your business isn’t to go big. Discover some helpful local area marketing ideas that focus on your local community and how to build success fr...
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Customer ExperienceCustomer Experience
How to advertise on Facebook - 101
Social media holds many opportunities for businesses but it’s also difficult to know how to get noticed. Learn how to make an impression with a Facebook Advertising strategy.
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Customer ExperienceCustomer Experience
Making change: Why crowdfunding is good for business
When you set yourself a fundraising target, there are many ways to raise the capital. And today, more and more people are turning to crowdfunding to help them reach their goals...
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Customer ExperienceCustomer Experience
Making the most of social: Q&A
Telstra brought experts together to discuss how businesses could make the most of their social media. Smarter has the highlights from the session. In a recent free Telstra Virt...
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Customer ExperienceCustomer Experience
Growth hacking: 3 Australian companies doing it right
The internet and the online business world are ablaze with growth hacking. It’s a startup movement that uses data as a backbone to creatively fuel customer conversion, retentio...
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Customer ExperienceCustomer Experience
Becoming social: Which platforms should you invest in?
Social media can be one of the most effective places to market your business, but with so many different sites out there, how can you know where to start?
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Customer ExperienceCustomer Experience
3 things your business can get out of LinkedIn
LinkedIn is more than a glorified Rolodex. It’s not just another site for job seekers and recruiters. And while it falls under a social media platform, like Facebook, or Twitte...
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Customer ExperienceCustomer Experience
Business Benefits of Growth Hacking
Growth hacking is serious business & it’s changing the way smart companies think about acquiring & retaining customers. Is it just another internet buzz word? Airbnb, Dropbox...
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Customer ExperienceCustomer Experience
Showing Value vs Showing Off with your personal brand
Self branding can help you build your business, create engagement with customers & give insights into your values. So why do so many businesses shy away from building a persona...
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Customer ExperienceCustomer Experience
Breakfast with Tiffany: GRiP
Find out how generosity, responsiveness and proximity can boost customer engagement. Tiffany Loh sits down with Nima Yassini and Robert Hutchison, authors of GRiP: A New Approa...
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Customer ExperienceCustomer Experience
When is DRTV right for your small business?
Direct response TV has come a long way since those yell and sell spots we remember from years gone by. Direct response television (DRTV) has formed the backbone of marketing st...
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Customer ExperienceCustomer Experience
How Realestate.com.au dominates with content
Of all the online marketing strategies out there, few compare to the longevity and effectiveness of content marketing. And REA Group is a prime example of content done well. Th...
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Customer ExperienceCustomer Experience
Google's guide to marketing your small business - Part 2
In the second part of our series, Google Australia and New Zealand’s Head of Business and Brand Marketing talks about search engine marketing, analytics and the future of brows...
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Customer ExperienceCustomer Experience
Google's guide to marketing your small business Part 1
In a two-part series, we talk to Google Australia and New Zealand’s Head of Small and Medium Business Marketing on how businesses can market themselves online. According to Goo...
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Customer ExperienceCustomer Experience
Aussie businesses need to be more social savvy
Global companies are moving beyond seeing ‘social’ as media and are engaging social tools into everyday marketing messages. Where does Australia rate with this trend? Business ...
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Customer ExperienceCustomer Experience
How to Use Social Media to Engage Customers
When you engage your customers via social media, you’re speaking to them while they’re immersed in their lives. Learn to get your messages heard. Making contact via social me...
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Customer ExperienceCustomer Experience
How far should you push your marketing?
‘Push’ marketing has some converts among shoppers – but there are still plenty of doubters. When it comes to 'push' marketing by brands and Retailers, less is usually more...
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Customer ExperienceCustomer Experience
The business benefits of arts sponsorship
If you could make one investment that had these three outcomes – motivate and inspire staff, spread the word to new networks about your brand and stimulate creativity within th...
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Customer ExperienceCustomer Experience
The five steps to social selling that really matter
Social selling is fast becoming a mandatory program for any business. But without the right framework, will your social sales strategy sink or swim?
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Customer ExperienceCustomer Experience
Books are the new business card
It’s time for the business card to step aside. The book you’ve penned about your business is now the best way to generate business leads and let people know you’re the expert.
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Customer ExperienceCustomer Experience
Turning social media friends into successful marketing campaigns
Can small businesses rely on social media to drive a promotional campaign?
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Customer ExperienceCustomer Experience
How to wow clients during spring racing carnival
Is there anything more exciting than being trackside at a big horseracing carnival? The betting thrills, the people watching and of course the magnificent horses make the races...
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Customer ExperienceCustomer Experience
What makes an engaging App?
All of the best recreational, educational, and training apps are designed to keep users interested. Here’s how you can build an app that conquers boredom.
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Customer ExperienceCustomer Experience
5 ways to use Instagram's new app
Facebook’s visuals-based social media network Instagram has launched its own standalone video app. Here's how to get the most out of it for your business. Last June, Instagram ...
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Customer ExperienceCustomer Experience
The new marketing: Are we spamming yet?
The mobile phone is our constant companion, so is it the perfect device to deliver advertising?
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Customer ExperienceCustomer Experience
Low cost, big return: Make your marketing work for you
For many businesses, the last quarter of the financial year is make-or-break time. If your revenue projections peak towards the busy Christmas or summer season, now's the time ...
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Customer ExperienceCustomer Experience
3 new features of Facebook's pages redesign
Facebook's business pages received new features and new ways of finding and using the tools you need. Facebook begun rolling out their back-to-basics take on the News Feed, but...
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Customer ExperienceCustomer Experience
Top tips for free media exposure for your business
Ever wondered how business owners get the opportunity to provide expert comment in print or digital articles? Read on for tips on becoming a journalist’s source. Here’s the str...
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Customer ExperienceCustomer Experience
Sherbet Birdie's top social media tips
Tiffany Loh explores how glamour portrait company Sherbet Birdie gets the best out of social media. Sherbet Birdie’s glamour portraits have a vintage flair, but Sasha Dobies us...
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Customer ExperienceCustomer Experience
White noise: How a report can attract new customers
Increasingly professional service firms are using the ‘free report’ or ‘white paper’ as a marketing strategy, and here's why. Whether you’re running a building inspection servi...
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Customer ExperienceCustomer Experience
3 ways to brand yourself
You don't have to pretend to be someone or something you're not for your business to get publicity. There’s a lot of hype and quite a bit of nervousness around personal brandin...
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Customer ExperienceCustomer Experience
6 Tips to Boost your Business Social Media
Social media is now an integral part of marketing & advertising plans, but some small businesses see it as too complicated. These easy steps can help your business online.
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Customer ExperienceCustomer Experience
How to inspire customer loyalty
A customer loyalty program is much more than a card-based reward system - it's a way to create brand fanatics. The report For Love or Money? 2013 Consumer Study into Australian...
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Customer ExperienceCustomer Experience
How to create a hit radio advertisement
A captive (car bound) audience and a reach of millions across many demographics – but is radio in reach of a small business budget? Radio as an advertising medium will allow yo...
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Customer ExperienceCustomer Experience
Does your brand tell a story?
Delizia’s gelato was a trade secret among Brisbane’s top restaurants until the family business started sharing its history with the general public in a major brand redesign. It...
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Customer ExperienceCustomer Experience
The importance of brand value
Sometimes it comes down to having the right vibe to persuade people to spend their money with you – and that’s regardless of price, says Rowan Dean. I remember one of my first ...
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Customer ExperienceCustomer Experience
4 ways to optimise your Facebook page for graph search
Facebook's graph search functionality has now launched, here's how to help customers discover your business when using it. Announced in January and released to a limited audien...
