Loyalty

Unlock how to set up a pop-up shop for your small business. And uncover practical tips and tricks related to pop-up stores.

Discover how an omnichannel approach can help boost your sales, customer experience and marketing results.

Discover how game culture company Fortress pairs reliable internet connection with high-end hardware to craft a unique customer experience.

We explore actionable tips for business management, holiday marketing and taking payments during the holiday season.

Learn how to get started with social media influencer marketing. In this article, we explore how to develop an effective influencer marketing strategy for your business.

Discover how to leverage Facebook, TikTok and Instagram advertising to help boost sales. We explore how social selling can help expand your customer base.

Customers today use a range of online shopping sites to browse for goods and services. Learn how to integrate social media platforms with your business website to help your brand sell online.

Discover how to help boost sales with social media. Explore social selling techniques, platforms, and best practises for social commerce.

Learn what social media influencer marketing is and how it can help boost brand awareness. From micro influencers to TikTok marketing, we unpack why influencer marketing is growing in popularity for small business.

Your approach to managing customer relationships helps boost brand loyalty over time. Learn the benefits of focusing on customer retention as part of your customer service strategy.

If you work in hospitality, adaptability is the key to great customer service. Here, an industry expert shares ways to improve operations management to help your business flourish.

If you want to attract customers without cutting prices, there are things you can do that will appeal to your audience. It’s true that customers often look for sales during peak trading periods, but we’ve got three ways to help you make sales and build customer loyalty without resorting to discounts.

Learn how to improve and connect the experiences your customers have when shopping with your business in-store and online.

If you run an online business, the policies you create impact the customer experience you deliver. Research by ShipStation and Inside Retail has found that 57% of shoppers pay close attention to the returns policies of brands they’ve never shopped with before. Here, we offer tips for creating your returns policy to help you meet customer expectations in a world where online shopping is on the rise.

Nina Nguyen is the CEO of an innovative packaging company called Pakko. After just five years in business, Pakko won the Progressing Australia category in the 2022 Telstra Best of Business Awards. In this Q&A, Nina shares how tapping into her customers’ values, understanding her community’s needs and adopting new tech, like an interactive design platform, helps her achieve success.

If you want to reach more customers and keep them coming back to your business for more, it’s important to deliver great customer experiences. In this article, we’ll give you 4 tips to help you build strong relationships with your audience in person and online.