Good customer relations are the foundations of good business. After all, happy customers are more likely to be profitable ones. Discover tips and useful tech tools to build a solid relationship management strategy to support your growing business.
Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...
Businesses around Australia are engaging with more customers and solving emerging business problems with data. We’re looking at more ways you can use this information to equip ...
New technology has been changing the way consumers pay for goods and services for a while, but the physical limitations caused by COVID-19 have only accelerated the shift. As social distancing and restrictions on movement have kept consumers away from bricks-and-mortar High Street and shopping centres, online buying has boomed. That’s not all that’...
Why settle for a good relationship when you can have a great relationship? Be the best in your trade, build rapport and let the power of word-of-mouth see your business soar. G...
Active Truth is a home-grown business success story, with a mission to help women of every size and shape feel good, look good and get moving. But while the activewear brand ha...
Want your client base to grow and stay loyal to your business? Follow these basic customer service steps and enjoy the long-term benefits. Building quality customer relationsh...
Excellent customer service is the cornerstone of a booming business, but delivering on your promises can sometimes be a challenge. Jeff Haden looks at the best ways to achieve ...
Social media and digital marketing can help you reach customers in many places, 24 hours a day. Unfortunately, small business owners can't work in many places, every hour of th...
The old saying: If you please a customer they’ll tell one person, but a bad experience and they’ll tell seven. Here’s how to flip those figures and get the good rap ‘brand amba...
Every interaction with a customer needs to add value to the relationship. What motivates your customers to choose your business instead of your competitors’? Is it price, quali...
When small businesses want to boost customer loyalty, they often focus on dis-counts and special offers. However, there are many more ways you can make customers feel all that ...
While many businesses look at technology as a way to make them more productive, others see it as an opportunity to delight customers. Adding a little tech to your business coul...
Where has this year gone? In less than a month we’ll be cranking the Christmas tunes, stuffing ourselves silly on turkey, seafood and pudding, and sitting around the Christmas ...
Shaun McInerney of Fresh Fellas says his best tool for customer service is right there in his pocket – his Telstra smartphone. It doesn’t get more competitive than the bustle o...
Mass production as a competitive advantage is no longer enough. To meet customer expectations, manufacturers need to turn to mass customisation. In days gone by, manufacturers ...
Looking for something to help you land the next big deal? Jeff Haden explores the tech that can help you get the (digital) ink on the page. Selling: every business owner does i...
How can you transform your retail business overnight? Start by encouraging your staff to step out from behind the counter - and support a greater focus on the customer with new...
Marketing and advertising are crucial when building a brand. However, there’s another piece of the jigsaw that’s often overlooked: authenticity. Here’s why, as a business owner...
Retail and customer service is dramatically changing, but a world where the online experience is also offline is becoming increasingly important. The overwhelming movement for ...
Quality isn’t an optional extra any more. It’s the status quo. Jeff Haden looks at why quality breeds loyalty. And loyalty delivers on the bottom line. You already know this, b...
In a world where first impressions take just milliseconds to form, we look at the psychology of selling and spill the secrets to sale success. Owning a business is no small fea...
Next time you walk into a department store, electronics chain or even your local pizzeria and ask one of the Retail assistants a question, there’s a chance they will consult th...
Multi-channel customer experience sounds like something big companies worry about. But with social media, websites and marketing collateral, small businesses need to present a ...
Investments in technology are essential – but don’t believe it will make the humble sales assistant an artifact of history. Customer satisfaction with in-store service is at a ...
From the first moment you place your customers on hold, make them queue for service or keep them waiting for a reply, you redefine your importance to them. Want to keep their l...
Your competition has just ended and you’ve been able to add hundreds of names to your database. Your next challenge is to tempt them to look at your offerings and make a purcha...
A recent Gartner Report on the rise of customer experience found that 65 per cent of companies surveyed had a dedicated Customer Experience Officer in their senior team. The ap...
Bricks and mortar stores are waging a battle against the rising number of online sales. So how do you drive foot traffic? Innovative tools that can help drive foot traffic into...
Discover how to take advantage of technology to nail your client meetings and make the most of sales opportunities. The word CRM (acronym for customer relationship management) ...
We all want the best products and a high level of service. If these expectations aren’t met, don’t expect to see a customer again. Here are four behaviours that will make you l...
Make sure customers come back. Find out how to build a bridge from individual transactions to long lasting customer relationships. Traditional, longstanding ideas in consumer-f...
How to extract the feedback you need to grow your business.
Can technology save the shopping centre and provide a well-oiled experience for customers?
Murky waters exist in every industry, but some get a worse rap than others. Here’s how you can throw your business a lifeline and prove to your customers you're worth their tru...
To what degree should a store be used to fulfil e commerce orders? In the omnichannel retailing world, the physical store, once merely a humble sales channel, knows it has to b...
Local businesses possess all the tools of building customer relationships that the big brands use. Among the most highly paid and sought-after advertising executives these days...
Businesses don't just thrive on the quality of their products or services. It is crucial that every aspect of your brand is sending out the right signs, as Rowan Dean explains.
These healthcare equipment providers use the Telstra DOT (Digital Office Technology)™ package to serve their clients better. It’s been just over a year since Katheran Pettigrew...