Good customer relations are the foundations of good business. After all, happy customers are more likely to be profitable ones. Discover tips and useful tech tools to build a solid relationship management strategy to support your growing business.
Customer Experience
Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...
Customer Experience
Businesses around Australia are engaging with more customers and solving emerging business problems with data. We’re looking at more ways you can use this information to equip ...
Customer Experience
New technology has been changing the way consumers pay for goods and services for a while, but the physical limitations caused by COVID-19 have only accelerated the shift. As social distancing and restrictions on movement have kept consumers away from bricks-and-mortar High Street and shopping centres, online buying has boomed. That’s not all that’...
Customer Experience
Why settle for a good relationship when you can have a great relationship? Be the best in your trade, build rapport and let the power of word-of-mouth see your business soar. G...
Customer Experience
Active Truth is a home-grown business success story, with a mission to help women of every size and shape feel good, look good and get moving. But while the activewear brand ha...
Customer Experience
Want your client base to grow and stay loyal to your business? Follow these basic customer service steps and enjoy the long-term benefits. Building quality customer relationsh...
Customer Experience
Excellent customer service is the cornerstone of a booming business, but delivering on your promises can sometimes be a challenge. Jeff Haden looks at the best ways to achieve ...
Customer Experience
Social media and digital marketing can help you reach customers in many places, 24 hours a day. Unfortunately, small business owners can't work in many places, every hour of th...
Customer Experience
The old saying: If you please a customer they’ll tell one person, but a bad experience and they’ll tell seven. Here’s how to flip those figures and get the good rap ‘brand amba...
Customer Experience
Every interaction with a customer needs to add value to the relationship. What motivates your customers to choose your business instead of your competitors’? Is it price, quali...
Customer Experience
When small businesses want to boost customer loyalty, they often focus on dis-counts and special offers. However, there are many more ways you can make customers feel all that ...
Customer Experience
While many businesses look at technology as a way to make them more productive, others see it as an opportunity to delight customers. Adding a little tech to your business coul...
Customer Experience
Where has this year gone? In less than a month we’ll be cranking the Christmas tunes, stuffing ourselves silly on turkey, seafood and pudding, and sitting around the Christmas ...
Customer Experience
Shaun McInerney of Fresh Fellas says his best tool for customer service is right there in his pocket – his Telstra smartphone. It doesn’t get more competitive than the bustle o...
Customer Experience
Mass production as a competitive advantage is no longer enough. To meet customer expectations, manufacturers need to turn to mass customisation. In days gone by, manufacturers ...
Customer Experience
Looking for something to help you land the next big deal? Jeff Haden explores the tech that can help you get the (digital) ink on the page. Selling: every business owner does i...
Customer Experience
How can you transform your retail business overnight? Start by encouraging your staff to step out from behind the counter - and support a greater focus on the customer with new...
Customer Experience
Marketing and advertising are crucial when building a brand. However, there’s another piece of the jigsaw that’s often overlooked: authenticity. Here’s why, as a business owner...
Customer Experience
Retail and customer service is dramatically changing, but a world where the online experience is also offline is becoming increasingly important. The overwhelming movement for ...
Customer Experience
Quality isn’t an optional extra any more. It’s the status quo. Jeff Haden looks at why quality breeds loyalty. And loyalty delivers on the bottom line. You already know this, b...
Customer Experience
In a world where first impressions take just milliseconds to form, we look at the psychology of selling and spill the secrets to sale success. Owning a business is no small fea...
Customer Experience
Next time you walk into a department store, electronics chain or even your local pizzeria and ask one of the Retail assistants a question, there’s a chance they will consult th...
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Customer Experience
Multi-channel customer experience sounds like something big companies worry about. But with social media, websites and marketing collateral, small businesses need to present a ...
Customer Experience
Improving your online customer experience doesn’t have to be expensive, explains Harry Lowes.
Customer Experience
Investments in technology are essential – but don’t believe it will make the humble sales assistant an artifact of history. Customer satisfaction with in-store service is at a ...
Customer Experience
From the first moment you place your customers on hold, make them queue for service or keep them waiting for a reply, you redefine your importance to them. Want to keep their l...
Customer Experience
Your competition has just ended and you’ve been able to add hundreds of names to your database. Your next challenge is to tempt them to look at your offerings and make a purcha...
Customer Experience
A recent Gartner Report on the rise of customer experience found that 65 per cent of companies surveyed had a dedicated Customer Experience Officer in their senior team. The ap...
Customer Experience
Bricks and mortar stores are waging a battle against the rising number of online sales. So how do you drive foot traffic? Innovative tools that can help drive foot traffic into...
Customer Experience
Discover how to take advantage of technology to nail your client meetings and make the most of sales opportunities. The word CRM (acronym for customer relationship management) ...
Customer Experience
We all want the best products and a high level of service. If these expectations aren’t met, don’t expect to see a customer again. Here are four behaviours that will make you l...
Customer Experience
Make sure customers come back. Find out how to build a bridge from individual transactions to long lasting customer relationships. Traditional, longstanding ideas in consumer-f...
Customer Experience
In many ways the internet has helped customers and business owners alike get to know each other more, but are they getting along better? Smarter spoke with Intel anthropologist...
Customer Experience
How to extract the feedback you need to grow your business.
Customer Experience
Can technology save the shopping centre and provide a well-oiled experience for customers?
Customer Experience
Murky waters exist in every industry, but some get a worse rap than others. Here’s how you can throw your business a lifeline and prove to your customers you're worth their tru...
Customer Experience
To what degree should a store be used to fulfil e commerce orders? In the omnichannel retailing world, the physical store, once merely a humble sales channel, knows it has to b...
Customer Experience
Local businesses possess all the tools of building customer relationships that the big brands use. Among the most highly paid and sought-after advertising executives these days...
Customer Experience
There's a formula to the catchy headline of the moment, but that's exactly what it is - of the moment. Here's what to stop or avoid doing in your social media posts and marketi...
Customer Experience
Businesses don't just thrive on the quality of their products or services. It is crucial that every aspect of your brand is sending out the right signs, as Rowan Dean explains.
Customer Experience
These healthcare equipment providers use the Telstra DOT (Digital Office Technology)™ package to serve their clients better. It’s been just over a year since Katheran Pettigrew...
