Customer Management
Good customer relations are the foundations of good business. After all, happy customers are more likely to be profitable ones. Discover tips and useful tech tools to build a solid relationship management strategy to support your growing business.
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Customer ExperienceCustomer Experience
Explainer: The payment methods in Australia that consumers want
New technology has been changing the payment types that consumers use to pay for goods and services for a while, but the physical limitations caused by COVID-19 have only accel...
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Customer ExperienceCustomer Experience
Deliver exceptional customer service in the digital world
Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...
Digital tools that will help you create loyal customers
Creating loyal customers is essential to the success of any business. Digital tools can improve the way customers experience your brand - whether it’s helping you interact with customers or streamlining your day-to-day operations.
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Customer ExperienceCustomer Experience
Keep customers happy and maintain your work-life balance: Virginia Martin, founder of Búl
Customers might be making enquiries about your business around the clock, but you don’t need to trade your well-earned downtime to be helpful and responsive. Virginia Martin, f...
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Customer ExperienceCustomer Experience
Preparing for the Internet of Things
Technology has changed the way that businesses interact with their customers. Find out how and new ways for the IoT revolution by Telstra Smarter Business. The impact of the ...
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Customer ExperienceCustomer Experience
Manage Client Expectations | Telstra Smarter Business
Why settle for a good relationship when you can have a great relationship? Be the best in your trade, build rapport and let the power of word-of-mouth see your business soar. G...
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Customer ExperienceCustomer Experience
How Active Truth keeps its customers happy
Active Truth is a home-grown business success story, with a mission to help women of every size and shape feel good, look good and get moving. But while the activewear brand ha...
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Customer ExperienceCustomer Experience
4 simple ways to keep your customers happy
Want your client base to grow and stay loyal to your business? Follow these basic customer service steps and enjoy the long-term benefits. Building quality customer relationsh...
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Customer ExperienceCustomer Experience
5 ways to improve your customer service
Excellent customer service is the cornerstone of a booming business, but delivering on your promises can sometimes be a challenge. Jeff Haden looks at the best ways to achieve ...
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Customer ExperienceCustomer Experience
How to Support Customers 24/7 without working 24/7
Social media and digital marketing can help you reach customers in many places, 24 hours a day. Unfortunately, small business owners can't work in many places, every hour of th...
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Customer ExperienceCustomer Experience
Increase your NPS, improve your customer care
The old saying: If you please a customer they’ll tell one person, but a bad experience and they’ll tell seven. Here’s how to flip those figures and get the good rap ‘brand amba...
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Customer ExperienceCustomer Experience
Nurturing Customer Relationships
Every interaction with a customer needs to add value to the relationship. Find out more today! What motivates your customers to choose your business instead of your competitors...
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Customer ExperienceCustomer Experience
Customer Loyalty Program
When small businesses want to boost customer loyalty, they often focus on dis-counts and special offers. However, there are many more ways you can make customers feel all that ...
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Customer ExperienceCustomer Experience
Enhance Customer Service Experiences
Adding a little tech to your business could help to satisfy customers and keep them coming back for more. Find out more today! Getting customers through the door is by no mea...
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Customer ExperienceCustomer Experience
All I want for Christmas is... To do my Christmas shopping
Where has this year gone? In less than a month we’ll be cranking the Christmas tunes, stuffing ourselves silly on turkey, seafood and pudding, and sitting around the Christmas ...
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Customer ExperienceCustomer Experience
Why your smartphone is a customer service weapon
Shaun McInerney of Fresh Fellas says his best tool for customer service is right there in his pocket – his Telstra smartphone. It doesn’t get more competitive than the bustle o...
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Customer ExperienceCustomer Experience
Customisation, conversation and manufacturing
Mass production as a competitive advantage is no longer enough. To meet customer expectations, manufacturers need to turn to mass customisation. In days gone by, manufacturers ...
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Customer ExperienceCustomer Experience
Two indispensable tools to help you seal the deal
Looking for something to help you land the next big deal? Jeff Haden explores the tech that can help you get the (digital) ink on the page. Selling: every business owner does i...
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Customer ExperienceCustomer Experience
Next generation payment systems
How can you transform your retail business overnight? Start by encouraging your staff to step out from behind the counter - and support a greater focus on the customer with new...
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Customer ExperienceCustomer Experience
The importance of authenticity
Marketing and advertising are crucial when building a brand. However, there’s another piece of the jigsaw that’s often overlooked: authenticity. Here’s why, as a business owner...
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Customer ExperienceCustomer Experience
Why being online isn't enough
Retail and customer service is dramatically changing, but a world where the online experience is also offline is becoming increasingly important. The overwhelming movement for ...
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Customer ExperienceCustomer Experience
Want loyal customers? Quality makes all the difference
Quality isn’t an optional extra any more. It’s the status quo. Jeff Haden looks at why quality breeds loyalty. And loyalty delivers on the bottom line. You already know this, b...
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Customer ExperienceCustomer Experience
The psychology of sales
In a world where first impressions take just milliseconds to form, we look at the psychology of selling and spill the secrets to sale success. Owning a business is no small fea...
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Customer ExperienceCustomer Experience
Next gen retail: How mobile devices are changing bricks and mortar stores
Next time you walk into a department store, electronics chain or even your local pizzeria and ask one of the Retail assistants a question, there’s a chance they will consult th...
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Customer ExperienceCustomer Experience
Multi Channel Customer Experience
Multi-channel customer experience sounds like something big companies worry about. But with social media, websites and marketing collateral, small businesses need to present a ...
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Customer ExperienceCustomer Experience
Is the sun setting on shop sales staff?
Investments in technology are essential – but don’t believe it will make the humble sales assistant an artifact of history. Customer satisfaction with in-store service is at a ...
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Customer ExperienceCustomer Experience
Customer wait times: How to Keep customers happy?
From the first moment you place your customers on hold, make them queue for service or keep them waiting for a reply, you redefine your importance to them. Want to keep their l...
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Customer ExperienceCustomer Experience
Convert competition entrants into new customers
Your competition has just ended and you’ve been able to add hundreds of names to your database. Your next challenge is to tempt them to look at your offerings and make a purcha...
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Customer ExperienceCustomer Experience
The customer is key. Why research beats gut feel
A recent Gartner Report on the rise of customer experience found that 65 per cent of companies surveyed had a dedicated Customer Experience Officer in their senior team. The ap...
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Customer ExperienceCustomer Experience
Driving foot traffic into your business
Bricks and mortar stores are waging a battle against the rising number of online sales. So how do you drive foot traffic? Innovative tools that can help drive foot traffic into...
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Customer ExperienceCustomer Experience
3 Apps To Manage Customers Relationship Telstra Smarter Business
Discover how to take advantage of technology to nail your client meetings and make the most of sales opportunities. Find out more today! The word CRM (acronym for customer rela...
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Customer ExperienceCustomer Experience
Customer loyalty tips: What not to do
We all want the best products and a high level of service. If these expectations aren’t met, don’t expect to see a customer again. Here are four behaviours that will make you l...
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Customer ExperienceCustomer Experience
5 Steps to Customer Loyalty
Make sure customers come back. Find out how to build a bridge from individual transactions to long lasting customer relationships. Traditional, longstanding ideas in consumer-f...
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Customer ExperienceCustomer Experience
Make customer surveys work for you
How to extract the feedback you need to grow your business.
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Customer ExperienceCustomer Experience
There's a problem with this Super Collider
Can technology save the shopping centre and provide a well-oiled experience for customers?
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Customer ExperienceCustomer Experience
Tips to save your business from getting a bad reputation
Murky waters exist in every industry, but some get a worse rap than others. Here’s how you can throw your business a lifeline and prove to your customers you're worth their tru...
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Customer ExperienceCustomer Experience
Retail store vs. warehouse: The best way to ship
To what degree should a store be used to fulfil e commerce orders? In the omnichannel retailing world, the physical store, once merely a humble sales channel, knows it has to b...
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Customer ExperienceCustomer Experience
Building Relationships With Customers
Local businesses possess all the tools of building customer relationships that the big brands use. Find out more today. Among the most highly paid and sought-after advertisin...
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Customer ExperienceCustomer Experience
Everywhere a sign: What signals is your business giving out?
Businesses don't just thrive on the quality of their products or services. It is crucial that every aspect of your brand is sending out the right signs, as Rowan Dean explains.
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Customer ExperienceCustomer Experience
DOT: Catching every call
These healthcare equipment providers use the Telstra DOT (Digital Office Technology)™ package to serve their clients better. It’s been just over a year since Katheran Pettigrew...
